If you own rental properties, attracting high-quality tenants might sometimes seem difficult. However, the right approach and strategy can make finding quality renters much easier. There are some proven advertising strategies that work very well, and you can use those same strategies when listing your real estate for rent. Dive into the details below to learn the ten strategies that you need to implement.
#1. Set The Right Rent Price
Setting the right rent price is crucial for attracting high-quality tenants. Start by researching comparable rentals in the area using Zillow and other tools to understand the going rates and identify your competition. Evaluate your property’s amenities, condition, and location to gauge its value. Properties with updated features or prime locations can justify a higher rent. Price competitively for the market—if your property is priced too high, you might deter potential tenants; too low, and you could attract less desirable candidates or miss out on potential income. Accurate pricing not only attracts tenants but also ensures your property stands out in a crowded market.
#2. Classic “For Rent” Sign
A classic “For Rent” sign remains a powerful tool that property owners use for attracting tenants. Ensure your sign is clear, professional, and prominently displayed to catch the eye of everyone passing by. Beside the phone number or other contact information, include key details about the property, such as the number of bedrooms and amenities. When potential tenants reach out, provide excellent customer service by being responsive and courteous. Be transparent about your rental policies and expectations to build trust and avoid misunderstandings. Additionally, maintaining the property in great condition reflects well on your property management and can make your listing more appealing. A well-maintained property and a professional sign together can significantly enhance your chances of finding high-quality tenants.
#3. Know What To Highlight In Your Rental Listing
To attract high-quality tenants, it’s essential to know what to emphasize in your rental listing. Start by showcasing in-demand amenities like an updated kitchen, in-unit washer/dryer, or smart home features. Highlight unique selling points such as a prime location, stunning views, or proximity to local attractions. Be sure to include detailed property information, including square footage, the number of rooms, and any additional features like a garage or private patio. By focusing on these aspects, you can create a compelling listing that stands out to potential renters and showcases the full value of your property.
#4. Write An Attention-Grabbing Headline
A well-crafted headline can make your rental listing stand out from the competition. Use keywords that potential tenants are likely to search for, such as “spacious 2-bedroom apartment” or “pet-friendly townhome with parking.” Highlight top features or amenities to grab attention, like “newly renovated” or “downtown views,” so renters can immediately see the property’s appeal. Keep the headline clear and concise—avoid overly complicated phrases or unnecessary details. For example, “Modern 3-Bed Home with Pool & Garage Near Shops” quickly conveys key information. A strong, descriptive headline not only catches the eye but also draws in tenants who are specifically looking for those features. This increases the likelihood of securing the best tenants.
#5. Invest In High-Quality Photos & Videos
Great photos and videos are essential for attracting great tenants. If possible, hire a professional photographer who specializes in real estate to ensure your property is showcased in the best light. Well-lit, clear images can significantly increase interest. Be sure to show different rooms and angles, capturing key spaces such as the living area, kitchen, bedrooms, and bathrooms. Highlight unique features like natural light, outdoor spaces, or modern appliances. Including floor plans or virtual tours can further enhance the listing, allowing prospective renters to visualize the layout and flow of the space. Virtual tours are particularly useful for out-of-town renters or those unable to visit in person. Strong visuals create a lasting impression, helping to draw in high-quality prospective tenants.
#6. Advertise On The Right Rental Listing Sites
Advertising on the right rental listing sites can significantly improve your chances of finding high-quality tenants. Start by posting your property on popular platforms like Zillow, Apartments.com, and Realtor.com, which attract a large audience of renters. These sites offer powerful search tools and filters, making it easier for your ideal tenants to find your listing. Additionally, consider using listing syndication services that automatically post your property on multiple sites, saving time and expanding your reach. Don’t overlook niche sites specific to your area or property type, such as university housing platforms or local community boards, like Craigslist. Targeting the right audience through these platforms increases the likelihood of attracting tenants who meet your criteria, which can make tenant screening and background checks a little easier.
#7. Leverage Social Media
Social media is a powerful tool for marketing your rental property and reaching potential tenants. Create dedicated social media accounts for your rental properties on platforms like Facebook and Instagram. Share listings regularly, including photos, videos, and key details, while engaging with your followers by responding to comments and messages promptly. Interacting with users not only builds relationships but also expands your visibility through likes and shares. Additionally, consider using paid advertising on platforms like Facebook and Instagram to target specific demographics, such as location, age, or income level. These targeted ads can place your property in front of high-quality tenants who are actively searching for a rental. Social media marketing is cost-effective and can greatly enhance your outreach.
#8. Word-Of-Mouth
Word-of-mouth can be a surprisingly effective way to find new tenants. Start by telling friends, family, and colleagues about your available rental. They might know someone searching for a place or can help spread the word. Personal referrals often lead to trustworthy tenants, as people are more likely to recommend someone they know who would be a good fit. Additionally, post “For Rent” signs around the neighborhood and nearby community spaces like grocery stores or coffee shops. Local residents might know of someone looking to move into the area or could pass your contact information along. Word-of-mouth marketing leverages personal connections and local networks, increasing your chances of finding reliable tenants who are a good match for your property.
#9. Host Open Houses
Hosting open houses can attract potential tenants and give them a firsthand experience of your rental property. Promote the open house through various channels, including online listings, social media, and word-of-mouth, to ensure strong turnout. On the day of the event, prepare the property by cleaning, decluttering, and showcasing its best features, such as natural lighting or updated appliances. Set the scene with a welcoming atmosphere, ensuring all rooms are well-lit and inviting. Provide informative materials, such as flyers with rent details, property features, and lease terms. You can also offer incentives to encourage attendees to apply, like rental application fee discounts or move-in specials, such as a reduced first month’s rent payment. Open houses allow tenants to ask questions in person, creating an opportunity for you to build rapport and showcase the property’s appeal directly.
#10. Tap Into Local Partnerships
Forming local partnerships can be a great way to find high-quality tenants. Collaborate with real estate agents and property management companies who may have prospective tenants seeking rentals. Offer referral fees or discounts as an incentive for them to recommend your property to their clients. This not only broadens your network but also gives you access to pre-qualified tenants. Additionally, partner with local businesses, such as coffee shops, gyms, or grocery stores, for cross-promotion. Display flyers or offer mutual discounts to create a win-win situation for both businesses. These partnerships increase your visibility within the community and can lead to tenant referrals from trusted, local sources, ensuring you attract reliable renters who fit the neighborhood.
Frequently Asked Questions
Where do most landlords post rentals?
Most landlords post rental property listings on popular online rental advertising platforms that attract a large audience of potential tenants. Apartment listing sites, like Zillow, Apartments.com, and Craigslist, are among the top choices. They offer easy-to-use interfaces and search filters that help renters find properties quickly. Many landlords also use Realtor.com and Facebook Marketplace, which are great for reaching both local and out-of-town tenants. In addition to these larger sites, some landlords take advantage of listing syndication services that distribute their rentals across multiple platforms simultaneously. Classified ads on local niche websites are also popular for targeting specialized audiences. Social media channels like Instagram and LinkedIn are increasingly used to promote listings and engage with prospective tenants. By leveraging these sites, landlords can maximize their exposure and attract a diverse pool of high-quality applicants.
What features/amenities add the most value to a rental?
Certain features and amenities can significantly increase the value of a rental unit and make it more appealing to tenants. Updated kitchens and bathrooms, with modern appliances and fixtures, are among the most desirable upgrades. In-unit laundry facilities, such as a washer and dryer, add convenience and are highly sought after. Central air conditioning, especially in warmer climates, is a must for many renters. Parking, whether it’s a garage, driveway, or dedicated spot, is another valuable feature. Outdoor spaces like a patio, balcony, or fenced yard can also make a property stand out. Additionally, high-speed internet and pet-friendly policies, including the amount you charge for pet rent, can attract a wider range of tenants. These features not only add comfort but can also justify higher rent prices.
How do you market a high-end rental property?
Marketing a high-end rental property requires showcasing its luxury features and reaching the right audience. Start by hiring a professional photographer to capture high-quality photos and videos that highlight the property’s best amenities, such as gourmet kitchens, spacious living areas, or scenic views. Create a detailed listing that emphasizes the luxury aspects, like premium appliances, custom finishes, or resort-style amenities (pool, gym, etc.). Advertise the property on exclusive platforms like Luxury Rentals, Zillow Premier, Trulia, or Realtor.com, and consider using paid ads on social media to target high-income renters. Hosting open houses or private showings can give potential tenants a chance to experience the property firsthand. Lastly, working with a real estate agent who specializes in luxury rentals can help connect you with the right clientele.
What is the slowest season for rental properties?
The slowest season for rental properties is typically during the winter months, from December to February. During this period, colder weather and the holiday season can deter people from moving. Many individuals and families prefer to relocate during warmer months, which offer more favorable moving conditions and align better with school schedules. As a result, rental demand often decreases, leading to fewer inquiries and longer vacancy periods. Additionally, the end-of-year holidays can shift focus away from house-hunting, making it a less active time in the rental market. Landlords might need to be more flexible with lease terms or offer incentives to attract tenants during this slower season.
WRITTEN BY
Luis Marrero
Partner, Incubate Property Management
Luis is a partner of Incubate Property Management, a lethal marketer, and real estate investor. With years of experience in real estate and a knack for digital marketing, Luis is all about making property management hassle-free. Outside of work, you’ll find him exploring Miami, attending Formula 1 races, and spending time with his Chihuahua, Cici.
Legal Disclaimer
The information provided in this blog is for general informational purposes only and does not constitute legal, financial, or professional advice. Incubate Property Management does not guarantee its accuracy and is not liable for any losses or damages.
